IS YOUR REALTOR BRINGING ON A PHOTO DISASTER?
We’ve been working with home sellers and buyers for a long time. Yet, it still amazes me sometimes to see how agents advertise listings. I also can’t, in the right mind, understand why the home sellers list their homes with the agents offering this type of marketing.
PHOTO TAKING MISTAKES
I understand, we have to deal with many distressed properties these days and if the house looks terrible, well, you just have to show what it looks like. However, why show a nasty toilet, when you can take an extra street view shot? Why take a picture of a squirrel on the fence when you can show another back yard photo? I see these photo taking mistakes ALL THE TIME! Here’s how serious I am about pictures: if you won’t hire a professional photographer to take pictures of a listing, then go take a photography class and buy at least $500.00 worth of the photo equipment. And if you don’t do that – you shouldn’t be a Realtor in this market. Not if you are trying to market homes online and provide exceptional internet service to your clients.
IT’S A REAL BUSINESS
Real Estate is a real business. As agents we pay thousands of dollars for MLS and Realtor dues, continuous education, desk fees, office supplies and rent, commission splits, etc. So the question is, if we are in a real business, why are we, as agents, not always treating Real Estate like a real business? Your clients should be paying your commissions gladly, because of the services and marketing you are providing to them. So, don’t be lazy and cheap, be hardworking, creative and proud of what you do. For example, learn from the industry experts like www.TechSavvyAgent.com. They have tons of great advice on Real Estate marketing.
BECOME CAMERA “TRIGGER HAPPY”!
Our local MLS allows 12 pictures, twelve!!, so why do I often see only one, or two, or ten but not 12!? Buyers (and home owners) will see the listing online, where pictures that were pulled from MLS will be representing the home. On each site like Realtor.com, Zillow and Trulia one can create an account and add up to 25 pictures of the listing, a VIDEO tour and build an enhanced profile page. These simple things are a MUST in today’s market. Are you there?
And if you are in need to sell a home, please do your homework, research on the Internet and browse through listings before you pick your listing agent. Those who market well are usually successful and will sell your home quick and for top dollar.
Tampa Bay Real Estate Blog by The HOME Team of Charles Rutenberg Realty, Inc.